Mission

We're changing the world, one chip at a time. Our analog and embedded processing products power electronics across every industry and help to make the world smarter, safer, greener, healthier and more fun.

Strategy

We know our customers depend on us to help them innovate and get to market first, so we drive toward flawless execution to get them the differentiated products, software and support they need, when they need them. We engage early with our customers and learn as much as we can about their needs so we can continually produce new, innovative technologies for their future applications.

Products

TI technology is at the heart of all things electronic. We focus on developing analog chips and embedded processors, which account for more than 80 percent of our revenue. After all, there isn't an electronic device on the planet that doesn't require an analog chip and most require an embedded processor. We also produce TI DLP technology and education technology products.

Embedded processors

Embedded processors are the processing brains of electronics that gather inputs from analog chips and perform computational processing to operate a system. Embedded processors can be low power and enable long battery life or energy efficient products, or they can be high performance to allow complex analytics systems or systems with high computational throughput and everything in between. Also included are wireless connectivity products that enable connectivity and help to bring life to the Internet of Things.

TI DLP technology

TI DLP technology powers a range of display and advanced light control applications spanning industrial, enterprise, automotive and consumer market segments, including projectors and cinema technology.

 



Guide to designing a device incorporating MEMSbased pico projection

Over the last few years, millions of products incorporating pico projection have shipped, and developers are innovating new applications for this rapidly growing display category. Ideal applications for pico projection include near eye display, interactive digital signage, head mounted display, ultra short throw (UST) TV, standalone portable projectors and embedded projection in smartphones, tablets and laptops. New uses continue to emerge; for example, you might be able imagine a design for a thermostat using a display powered by gesture recognition or interactive touch.


DLP® Pico™ Technology for Screenless Display

How is DLP Pico Technology used in Screenless Displays?


Capacitive touch and MSP microcontrollers

A brief intro to capacitive touch and MSP’s capacitive touch solutions


Enabling noise-tolerant capacitive-touch HMIs with MSP CapTIvate™ technology

Capacitive touch as a human-machine interface (HMI) technology is finding its way into more and more applications each year. It is rapidly becoming a popular technology for mechanical button replacement in end equipment such as small and large home appliances, industrial control panels and automotive center stacks. While the technology offers designers new freedoms in how they can differentiate their products via the user interface, it also presents new challenges. The challenges arise from the fact that these markets often share two important characteristics: they are high in electrical noise and they have safety-critical functions controlled by the user interface.


Bringing wireless scalability to intelligent sensing applications

There are several dimensions to the scalability of general-purpose microcontrollers (MCUs). In addition to the standard peripherals required, a product family will typically offer developers a range of device options across processor speed, memory, GPIO pins, and packaging. With the increasing need for connectivity driven by the Internet of Things (IoT), a new dimension of scalability is required: wireless connectivity technology.


Getting Started on TI ARM® embedded processor development – The Basics

This whitepaper is for developers new to TI ARM®- based processors, as well as for experienced developers wanting to better understand the various ARM architectures. Beginning with an overview of ARM technology and available processor platforms, this paper will then explore the fundamentals of embedded design that influence a system’s architecture and, consequently, impact processor selection. However, selecting the right processor involves more than just estimating performance requirements. Software often represents a majority of the development investment, both in terms of cost and time, and so the optimal processor for an application also has the right development resources supporting it. Finally, an application-specific perspective is required to determine how the needs of particular markets also affect processor and software requirements. After reading this whitepaper, developers will be able to identify an appropriate ARM processor for their current application, as well as which development resources they need to immediately begin processor evaluation and design.