How to Get Your Product Noticed by Engineers
Engineers are consumers like the rest of us, but their inate suspicion about marketing (and sales) is a barrier to reaching them with some of the approaches that work in other sectors. Our experience in 15 years of working with our engineering communities is that successful communications starts with trust.
Trust is the basis for everything we do at the Related Media Group. We have built a reputation with our user community by being open and transparent. Our fundamental focus is to provide valuable content and resources for working engineers. Stephane Boucher, our founder, talks with them openly--engineer to engineer. What that means for you is that when you engage with our communities as an advertiser you join that trust community.
Content engineers will read
Here are some of the content pieces you should consider to reach engineers.
- Case studies
- How-to demonstrations (video or step-by-step walk-through with images)
- Well-documented white papers
- Survey results
Spark their intellectual curiosity. Give them ways to interact with your product on their terms. Solicit their feedback.
We have a lot of experience in engaging with engineers and our platform is an ideal environment to do it. If you want to talk about your ideas or challenges reach out to me. I will be happy to give you some more ideas about how to successfully reach working engineers.
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