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A trusted platform to showcase your product, service or brand to thousands of active engineers.

Let us help you engage with the technical decision makers in Embedded and IoT

We are a destination for electrical and software engineers who want to share information, learn about new technologies and products, and assist each other in solving real-world problems.

As a trusted community we can help break through some of the barriers to traditional advertising.  Are you looking for more qualified leads, brand awareness or thought leadership?  We can help.

ABOUT THE RELATED MEDIA GROUP

The Related Media Group offers an interactive online platform with four distinct websites to help Electrical and Software Engineers share information, network and otherwise contribute to mutual success through the use of forums and blog posts.

  • Four websites - DSPRelated.com, EmbeddedRelated.com, FPGARelated.com and Electronics-Related.com
  • More than 170,000 visits/month (combined)
  • 50,000 newsletter subscribers (20k on EmbeddedRelated, 30k on DSPRelated)
  • 15-year reputation for providing high quality, technical content to engineers
  • Active community driven by forums, educational/tutorial posts, whitepapers and videos
  • Global reach (visits almost evenly split between US, Europe and Asia)


How to Get Your Product Noticed by Engineers

Stephen Martin October 13, 2020

Engineers are consumers like the rest of us, but their well developed suspicion about marketing (and sales) is a often a difficult barrier to overcome. All of us are experienced at tuning out marketing and sales messages but we have found that engineers' distrust of 'being sold' is a direct result of their intrinsic problem-solving mindset. Before they will consider purchasing a product they want to learn from reputable sources about the underlying technology and make their own...


Marketing to Engineers - Ten Barriers to Engagement

Stephen Martin September 15, 2020
10 Reasons your prospect may not be engaging or buying from you

Unless you have a large marketing team and with tightly controlled hand-off of sales-qualified leads you probably often work in the gray areas between marketing and sales. Some of you are likely responsible for both marketing and sales. 

If you have worked in an engineering-driven industry like Embedded for any amount of time you may be familiar with some of these barriers to engagement and sales.

1....


The Mind of the Embedded Engineer - Part 2

Stephen Martin April 15, 2020
The Defended Mind

This is another in a series of posts about these what I have learned about marketing to engineers over my 25-year career. I encourage you to add your thoughts and experiences in the comments section below.

Everyone is swarmed with messages --many of which are irrelevant or not timely. The typical North American consumer will be bombarded with thousands of advertising messages each day from Internet, TV, billboards and signs, radio, social media, apps and games,

Key takeaway:...

The Mind of the Embedded Engineer - Part 1

Stephen Martin January 14, 2020
Before you can successfully market to engineers you need to understand how they think

This is one of a series of posts about what I have learned about marketing to engineers over my 25-year career. I encourage you to add your thoughts and experiences in the comments section below.

Engineers know what they know. They are hired for their knowledge and experience in doing the task at hand. They are confident in what they have learned and experienced. It has worked for them for...


Marketing to Engineers - Resistance to Change

Stephen Martin August 2, 2019

In my last blog post I talked about how engineers are resistant to change. I want to elaborate on this more because it is potentially a huge barrier for companies/marketers who are trying to introduce something new to the market. 

Engineers often base their decisions on what has worked for them in the past. They are unlikely to jump to something new just because it is trendy or "sexy."

If you want to introduce something new to engineers I strongly encourage you to understand...


Marketing to Engineers - a new blog series

Stephen Martin August 2, 2019

Welcome to our new blog series on marketing to engineers. The goal of this series is to start a conversation about marketing; what we have learned about engaging with engineers along with tips and techniques for running effective marketing programs in the embedded space. We will share some of what we have learned from 15 years of operating DSPrelated and EmbeddedRelated and my personal experience from more than 30 years of marketing and selling to these highly intelligent and somewhat...


Here are some options that we offer to help you reach and draw the attention of our audience of Embedded Systems Engineers.

Display Advertising

Boombox

The boombox ad unit consists of a 336x280px banner displayed in the right column throughout the site.  


You Might Also Like

'You Might Also Like' ad units can be found at the bottom of every blog and forum posts.  They consist of a 200x100px image and title and are an effective way to draw the reader's attention.

Leaderboard

Leaderboard ad units are 728x90px banners that are displayed at the top of every page.


Contact us for availability & pricing


Newsletter

Once every couple of weeks, we send the EmbeddedRelated newsletter to more than 18,000 subscribers with a typical open rate of 25%+ and click rate of 15%+. This is content our readers look forward to receiving. Stephane, our longtime editor, has developed a strong relationship with these engineers with his personal stories and relevant information.

The 'Promoted Content' section is a great way to attract attention to your products/services (see example below). This could be an ideal way to build brand awareness, introduce a new product or generate leads. It is easy to get started because you don't need new creative. Just send us an image, headline, description and a link. It is really that simple to create meaningful engagement with our readers.

Talk with us about how you can break through the attention barrier and reach highly qualified, working engineers.

Contact us for availability & pricing


Whitepaper

A whitepaper that provides good quality technical content is a great way to reach and inform engineers about your product or service. We can draw lots of extra attention to your whitepaper with a custom ad unit at the top of every page. 

As with every ad type, a good headline and description are critical to engaging our communities.

Contact us for availability & pricing


Vendors Directory

Our Vendors Directory is a cost-effective and low maintenance way to introduce potential customers to your company while still in the related community site.

A vendors directory listing will automatically fetch and display your company's tweets and YouTube videos.  In addition, you can upload whitepapers to be available available to our users.

Contact us for availability & pricing


Video Marketing

WE CREATE, PRODUCE, AND PROMOTE

You probably know about how video can make a powerful impact on your prospects and customers. It is the fastest-growing segment in marketing today. But you may be putting it off because of worries about cost or production challenges, or perhaps your lack of experience.

The easiest way to bring video into your marketing mix is to capture an already planned live event such as a trade show, road show, demo, seminar or speech. You have already put the work into developing the content for the live event. Your presenter has practiced and is knowledgeable about the topic. Why not put that event on video and dramatically multiply the number of people who can see and benefit from that content.


We make it easy to do this. Our professional videographer will travel to your event, capture the moment and then work with you to edit, publish and promote the video(s) on your channels and ours. We all know how challenging it can be to consistently develop meaningful content for marketing. This video approach can give you a whole new library op content with almost no extra effort. And the results could be huge.

Talk to us about helping you capture and repurpose the content from an upcoming event. We will put together a cost-effective proposal to help you maximize the impact of the event and multiply the value of the work you put into it. Below are some examples of what we have done with other companies. What can we do for you?

Contact us to learn more about how we can make video work for you




Contact us to talk about how you can use video to amplify your marketing program