NXP-- WTF?

"Spehro Pefhany" <speffSNIP@interlogDOTyou.knowwhat> wrote in message 
news:rj8gf2tg6ar0069ea3vkchuodce3fqgjlr@4ax.com...
...
>
> Any thoughts as to what this means to the future of Philips
> semiconductors, and to their high-end microcontrollers in particular?
>
> I'm guessing we might see less emphasis on the low margin parts like
> jellybean discretes.

The new owners are led by Kohlberg Kravis Roberts & Co (commonly referred to 
as KKR), whose takeover of Nabisco inspired the book  "Barbarians at the 
Gate: The Fall of RJR Nabisco".   I'd guess what will follow is the usual 
cuts in staff numbers, R&D, capital expenditure etc.  The resultant 
reduction in expenditure will look good for a couple of years on the balance 
sheet, before the aging of product drives income down, allowing these guys 
to offload their shares at a whopping profit leaving the next round of 
owners with a tech company with obsolete tech and nothing in the pipeline.

Cheers,
Alf 

Joel Kolstad wrote:
... personally I
> get put off hearing someone tell me how much better my "sensory 
> experiences"are going to be when they're just trying to sell me an SA602...
> 
Possibly an olfactory experience, when the internal smoke escapes yet 
again...

Joel Kolstad wrote:
> "John Woodgate" <jmw@jmwa.demon.co.uk> wrote in message
> news:pOEsP5WQQI+EFwft@jmwa.demon.co.uk...
> > But if someone in the company came up with it, even if it was accepted,
> > they'd just get a USD500 bonus. Been there....
>
> Wal*Mart has figured this out... most of the models in their circulars are now
> Wal*Mart employees themselves!
>
> Why pay for professional models when you can get your own people to do it for
> $10/hr?

They pay them?  And here I thought they were doing it for the glory.

Robert

Hello Spehro,


> Okay, so Philips has spun off their semiconductor division (apparently
> as a whole, unlike Motorola's bifurcated spinoff) into something
> called NXP, with a glitzy campaign now underway. 
> 

They said it's a short form of "Nexperia", following that dreaded trend 
to not list products by what they are (AD converters, DACs, whatever) 
but by what the marketeers of one company came up with (gizmos, 
whizbangers, super-widgets).


> If you like some neutral-accented dude named "Steve" who needs his
> hair combed and movies of people leaping around surging ribbons of
> somewhat sickly colors: http://www.what-if-you-could.com/ (and links
> to hi-res photos of beaming executives)
> 
> Or their real website: http://www.nxp.com/index.html
> 
> Any thoughts as to what this means to the future of Philips
> semiconductors, and to their high-end microcontrollers in particular? 
> 

I am careful, to say it politely.


> I'm guessing we might see less emphasis on the low margin parts like
> jellybean discretes. 
> 

I am even more careful there, to say it more bluntly. Unless it's 2nd 
sourced. Anyhow, my design-in rate for Philips and most other EU mfgs 
has gone to nearly zero because they do not understand marketing IMHO. 
So I guess I am not so worried and, therefore, my clients don't have to 
be either.

Hey, look on the bright side: The NXP web site is as sluggish as the 
Philips site (same server, I guess) but we don't have to wait through 
that stupid stock quote anymore.

-- 
Regards, Joerg

http://www.analogconsultants.com

Hello DNA,

> 
>>Okay, so Philips has spun off their semiconductor division (apparently
>>as a whole, unlike Motorola's bifurcated spinoff) into something
>>called NXP, with a glitzy campaign now underway.
>>
>>I'm guessing we might see less emphasis on the low margin parts like
>>jellybean discretes.
> 
> Jeorg will not be impressed.
> 

And he is also not bovvered by all this :-)

-- 
Regards, Joerg

http://www.analogconsultants.com

Gene S. Berkowitz wrote:
> In article <MPG.1f6209bebd149dc69897b7@newsgroups.comcast.net>, 
> first.last@comcast.net says...
> 
>>In article <44f8203b$0$22731$e4fe514c@dreader25.news.xs4all.nl>, 
>>f.bemelmanq@xs4all.invalid.nl says...
>>
>>>"Eric" <englere_geo@yahoo.com> schreef in bericht 
>>>news:1157113426.340813.142720@h48g2000cwc.googlegroups.com...
>>>
>>>>2) Will they fix their disfunctional website? I see they have a
>>>>light-blue on white scheme now, and that's hard to read. They also have
>>>
>>>Never seen such a tiny font. It is totally unreadable.
>>
>>..the font size can be enlarged in your browser, unlike other brain-dead 
>>sites where the font size is fixed.
>>
>>--Gene
> 
> 
> ..and they STILL don't post info on the LPC3180...

That may be browesr dependant ? :(

Netscape blanked on some pages, but firefox had no problems giving this :

http://www.standardics.nxp.com/products/lpc3000/lpc3180/
http://www.standardics.nxp.com/products/lpc3000/pdf/lpc3180.pdf
http://www.standardics.nxp.com/support/documents/microcontrollers/all/?scope=LPC3180&type=user
http://www.standardics.nxp.com/support/documents/microcontrollers/pdf/user.manual.lpc3180.pdf

-jg

On the original topic, I see they are now running ads on The Register
http://www.theregister.co.uk

NXP [founded by Philips]
'What if you could be born twice?'

Interesting for three reasons.

1. Although El Reg is indeed read by many a hardware type, it's not
really a hardcore hardware design site, although I am sure it gets more
page hits than embedded.com ;)

2. Ads like that tend to put me off, not make me curious as to some
'new direction' - ad-droids with no inkling of hardware designers must
have come up wih that, although YMMV.

3. When I see ads from hardware vendors showing a 'new direction' I get
very nervous about their parts - I guess we'll see.

Motorola spun out On Semi and Freescale successfully of course, but one
of the first things Freescale dumped was their really nice line of
codecs (MC14583 and friends) because it was perhaps only kept there to
support the Mot mobile phone line? Anyway, that was a blow because it
was cheap, easy to use and ubiquitous. There aren't that many vendors
making simple to use standalone voice grade codecs any more - they all
seem to want to sell me more features than I need. There are *some* -
it's just more difficult to find them ;)
My point is that when I see spinoffs like this, I expect some lines to
disappear without warning.

Cheers

PeteS

John Woodgate wrote:
> 
> In message <NP_Jg.7013$H11.5863@newsfe7-win.ntli.net>, dated Fri, 1 Sep
> 2006, Genome <mrspamizgood@yahoo.co.uk> writes
> 
> >Are you trying to sell me car insurance?
> 
> Not in a million years! I wouldn't sell ME car insurance, if you were
> anywhere near. (;-)
> --
> OOO - Own Opinions Only. Try www.jmwa.demon.co.uk and www.isce.org.uk
> 2006 is YMMVI- Your mileage may vary immensely.
> 
> John Woodgate, J M Woodgate and Associates, Rayleigh, Essex UK


   It would be a lot easier for you to keep your eye on the road if you
let all those ducks go.


-- 
Service to my country? Been there, Done that, and I've got my DD214 to
prove it.
Member of DAV #85.

Michael A. Terrell
Central Florida

Spehro Pefhany wrote:
> 
> 
> Okay, so Philips has spun off their semiconductor division (apparently
> as a whole, unlike Motorola's bifurcated spinoff) into something
> called NXP, with a glitzy campaign now underway.
> 
> If you like some neutral-accented dude named "Steve" who needs his
> hair combed and movies of people leaping around surging ribbons of
> somewhat sickly colors: http://www.what-if-you-could.com/ (and links
> to hi-res photos of beaming executives)
> 
> Or their real website: http://www.nxp.com/index.html
> 
> Any thoughts as to what this means to the future of Philips
> semiconductors, and to their high-end microcontrollers in particular?
> 
> I'm guessing we might see less emphasis on the low margin parts like
> jellybean discretes.


   They wanted comments.  Here is what I told them:

What a waste of time. Choppy, crappy animation is the last thing I want
to see when I'm looking for components. The harder it is to use your
websites, the more sales you will lose.

 You are not selling to the general public.  Your customers want to find
the data needed to make design choices.  If you make it too difficult
they go to your competitors, and may never come back.  Its your choice.


   Of course Eeyore will claim I'm wrong, in the kill files.

-- 
Service to my country? Been there, Done that, and I've got my DD214 to
prove it.
Member of DAV #85.

Michael A. Terrell
Central Florida

In article <44f92dd7$1@clear.net.nz>, no.spam@designtools.maps.co.nz 
says...
> Gene S. Berkowitz wrote:
> > In article <MPG.1f6209bebd149dc69897b7@newsgroups.comcast.net>, 
> > first.last@comcast.net says...
> > 
> >>In article <44f8203b$0$22731$e4fe514c@dreader25.news.xs4all.nl>, 
> >>f.bemelmanq@xs4all.invalid.nl says...
> >>
> >>>"Eric" <englere_geo@yahoo.com> schreef in bericht 
> >>>news:1157113426.340813.142720@h48g2000cwc.googlegroups.com...
> >>>
> >>>>2) Will they fix their disfunctional website? I see they have a
> >>>>light-blue on white scheme now, and that's hard to read. They also have
> >>>
> >>>Never seen such a tiny font. It is totally unreadable.
> >>
> >>..the font size can be enlarged in your browser, unlike other brain-dead 
> >>sites where the font size is fixed.
> >>
> >>--Gene
> > 
> > 
> > ..and they STILL don't post info on the LPC3180...
> 
> That may be browesr dependant ? :(
> 
> Netscape blanked on some pages, but firefox had no problems giving this :
> 
> http://www.standardics.nxp.com/products/lpc3000/lpc3180/
> http://www.standardics.nxp.com/products/lpc3000/pdf/lpc3180.pdf
> http://www.standardics.nxp.com/support/documents/microcontrollers/all/?scope=LPC3180&type=user
> http://www.standardics.nxp.com/support/documents/microcontrollers/pdf/user.manual.lpc3180.pdf
> 
> -jg

Thanks, Jim.  I meant that it doesn't show up in the initial table of 
16/32-bit ARM parts on this page:

http://www.nxp.com/products/microcontrollers/32bit/index.html

..which is the first page you get to after drilling down from the home 
page.

--Gene